November 3, 2025

How to Find the Best iGaming Content Writer

If you run an iGaming website, you already know that great content isn’t just fluff to pad out your blog. With the right keywords and valuable information, it’s what keeps players engaged and trusting your brand.

However, you should spam a few search queries into a generic blog. iGaming content must be accurate and socially responsible — and realistically, written by a specialized iGaming writer.

But how do you find the right iGaming content writer? You need to know the green flags. As an iGaming writer, I know what does (and doesn’t!) work in the industry. Here’s a quick guide based on my experience writing and working with fellow writers.

 

Why Choosing the Right iGaming Writer Matters

Let’s start with the uncomfortable truth: a poor writer or generic AI blogs can hurt your brand and even tank your SEO.

It’ll also make your site look amateurish, which is a big no-no for your audience. Who wants to claim bonus deals for a dodgy-looking website?

This is why it’s important to do your due diligence and hire a pro.

A professional iGaming content writer can increase engagement and help your site rank higher in search results. They also help you build towards improved player retention, turning those new clicks into newsletter subscribers in no time, while remaining socially responsible.

A professional writer can also help you form your brand’s unique voice. What does your business have to say? And how can you make sure you get heard amongst the SERPs?

In my opinion, a casual voice is better for B2C iGaming copy. Your audience might not be familiar with industry jargon, so you need to explain topics in a no-nonsense way. And if your style guide allows it, you can even have some fun on the way.

 

Key Skills To Look For in a Content Writer

When searching for iGaming content help, you need to look beyond portfolios.

Don’t get me wrong, a stacked portfolio and links to reputable brands are part of the puzzle. But there are a few other factors to weigh up, as a top writer should know their niche inside out.

This includes:

  • Player psychology
  • Licensing & regulatory practices (e.g., for the UKGC or MGA)
  • SEO best practices
  • iGaming terminology (e.g., do they know their Megaways from their live dealers?)

Bonus points if they can make complex games, bonus T&Cs promotions, and casino rules readable and fun.

Look for someone who can balance technical accuracy with compelling storytelling. This is what separates an average iGaming writer from a great one.

 

Red Flags to Watch Out For

Life is about balance, and so is the hiring process.

Study the other side of the coin. Beware of writers who:

  • Have generic portfolios unrelated to iGaming
  • Promise top rankings without SEO knowledge
  • Can’t explain their process clearly
  • Submit AI content without genuine research

Quality takes skill and strategy. Naturally, I have strong opinions about the small fraction of iGaming writers who submit spammy drafts. These shortcuts hurt clients and lower the bar for those of us producing thoughtful, well-researched content.

When in doubt, it’s best to ask for writer referrals from your network. This way, you can connect with candidates who have genuine references.

 

Questions to Ask Before Hiring

When you hire an iGaming content writer, it’s normal to ask questions or request a paid sample.

To save time (and headaches), ask potential writers:

Professional writers will be happy to show relevant clips and explain their process. They might send Google Doc links or present an iGaming portfolio via their website.

Their answers will reveal both experience and attitude. If they’re enthusiastic and proactive, you’re on the right track.

 

Find an iGaming Content Writer Now

Finding the right iGaming content writer is easy, and that’s where I can help.

With experience in iGaming content, SEO, and strategy, I help brands create copy that converts while giving players genuine value. All while using a responsible gambling narrative.

Whether you need website copy, blog content, or promotional material, I can craft words that work for both humans and search engines.

I’m ready, are you? Contact me today.